Southern States - Karnataka   

DD to introduce `narrowcasting' in Bellary

By Our Staff Correspondent

BELLARY Aug. 16. Bellary is among 12 places in the country selected for the "narrowcasting" programme to be introduced by Prasar Bharati from October 12, Sushma Swaraj, Union Minister for Information and Broadcasting has said.

She was speaking after commissioning the Doordarshan Metro Low-Power Transmitter (LPT) and laying the foundation stone for an FM radio station here today.

Ms. Swaraj said the Ministry had thought of narrowcasting to create awareness and educate the masses on various welfare schemes and give tips to farmers on agricultural practices adopted in the region.

Programmes about local issues and schemes would be telecast to a limited population served by the LPTs.

The FM station would be ready in two years. She urged the officials concerned to complete the work ahead of schedule.

M.Y. Ghorpade, Karnataka Minister for Rural Development and Panchayat Raj, who presided over the programme, said people were not aware of the several schemes introduced by the Government. With the help of the media, both audio and visual, it would be possible to create awareness about them. "We have to make the best use of radio and TV," he said.

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