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dated July 1, 1953: Huge publicity for movie "World"

Four whole pages were taken up to advertise the forthcoming release of a new film made in Tamizh and Telugu simultaneously, titled respectively "Ulagam" and "Prapancham". To be shown from the 10th of July all over South India, it had roles played in the two versions, by P. S. Veerappa, Varadan, Nagiah, M. V. Rajamma, P. K. Saraswathi, Varalakshmi, Lakshmikantha, Janaki, and the dancing stars Kumari Kamala (in a dual role), Lalitha and Padmini, and many others.

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