The Hindu : Ford Endeavour priced at Rs. 13 lakhs

Online edition of India's National Newspaper
Wednesday, Oct 15, 2003

Business

Business

Ford Endeavour priced at Rs. 13 lakhs

By Our Staff Reporter

CHENNAI OCT. 14. Ford India today announced the price of its Ford Endeavour at Rs. 12.90 lakhs, ex-Delhi. The price would be the same for ex-Chennai also. The company announced the launch of Ford Endeavour, a sports utility vehicle, last month at a press conference at its facility in Maraimalainagar.

In a telephonic talk with this correspondent, Vinay Piparsania, Vice President (External Affairs), Ford India, said the sport utility vehicle (SUV) at present had 20 per cent local content, which included sheet metal and power drive. The balance was imported from the Ford's Thailand plant. The local content would go up once the demand for the vehicle picked up in India.

Ford Endeavour, which comes in a 4x2 version, with a 4x4 option, would be on display in select cities across the country during October. Deliveries will commence in November.

The 7-seater SUV, which made its debut in the Bangkok motor show in March this year would have manual transmission and available in both two and four wheel drive, Ford India Managing Director and President, David Friedman, said adding the vehicle has been developed on Ford's popular Ranger pick-up truck platform.

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