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TVS sports MY TVS brand for services

By Our Corporate Reporter

CHENNAI OCT. 14. TV Sundaram Iyengar & Sons announced the integration of its motoring service initiatives under the brand umbrella `MY TVS'. Addressing presspersons after launching the initiative, R. Dinesh, Executive Director, said the integrated brand offer included multi-brand car services, emergency road services and pre-owned cars.

According to R. Srivatchan, vice president (customer centric business), the company was offering `multi-brand car services' through franchisee outlets in Tamil Nadu, Kerala and Karnataka and 3,000 cars were handled a month. The plan was to add another 28 outlets in Tamil Nadu and Kerala by March next.

In pre-owned car sales, hitherto operating as TVS Value Cars and now coming under the brand `MY TVS Quality Used Cars', the company was commanding a market share of 10 per cent of the organised sector with its presence in Tamil Nadu and Kerala. This division was planning to expand its presence to four southern states by next financial year and a target of 5000 cars had been fixed, Mr. Srivatchan said.

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