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Skoda India enters luxury segment

By Our Corporate Reporter

Bipin Datar, General Manager, Skoda Auto India and D. Shivkumar, MD, Millennium Motors with the `Skoda Superb' at a preview in Chennai on Tuesday.

CHENNAI OCT. 14. Skoda India entered the luxury segment by unveiling Skoda Superb. The car, to be positioned between upper D and E segments, offers most advanced technologies, claims the company. Skoda which entered the Indian market only with two dealership network in Delhi in 2001, has sold about 9000 cars and the 10,000 mark would be reached in about two and half months, said Bipin Datar, General Manager, Sales and Marketing, when detailing about the company's future plans.

The company will be setting up a full-fledged CKD (completely knocked down) assembly plant at Shendra, an MIDC industrial area in Maharashtra. It will be shifting the existing rented CKD facility for assembling Skoda Octavia to its own plant. The new plant will have a capacity to assemble 15,000 units, Mr. Datar said. The company also planned to export its vehicles to nearby countries.

Unveiling the Skoda Superb, Mr. Datar said, the luxury car would be imported in CBU (completely built unit) form. Skoda Superb is a three-compartment body limousine with a stepped rear section.

The body of the car is protected from minor damages by a black plastic strip on its circumference.

This luxury car is available in two colours, black magic and Sahara Beige and the price is yet to be fixed, Mr. Data said.

D. Shiva Kumar, Managing Director, Millennium Motors, the Tamil Nadu representative of Skoda Auto India, said the company planned to open another service centre in Chennai.

It will also be opening showrooms in Coimbatore and Madurai. Millennium Motors sold about 600 Skoda Octavia cars in the last one year, he said.

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