Tuesday, Oct 21, 2003
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By Our Special Correspondent
The Indian bid is worth a whopping $ 422 million (approx Rs 2025 crores) and it opens up a new chapter in bidding for multi-discipline Games in that it offers everything free. New Delhi's only rival, Hamilton, Canada, does not offer free travel or board and lodging, though its projected expenditure is around $ 520 million.
According to the New Delhi bid document, India hopes to generate around $ 186.5 million through sponsorship, broadcasting rights, licence fee and ticket sales while the rest of the expenditure of around $ 235 million could be met through Government grants. The bulk of the grants will come from the Centre, $ 227 million (approx Rs 1089 crores) and the rest from the State Government and the organizing committee. How the organizing committee plans to raise an amount of $ 250,000, outside of sponsorship and broadcasting rights is not explained.
On the travel front, the Delhi bid puts $ 10.5 million for competitors and officials, $ 60,000 for CGF officials, $ 1.67 lakh for international federation officials and $ 2.40 lakh for officials from the Commonwealth Games associations.
On the capital expenditure side, with a majority of the facilities to be used being existing ones, a provision of $ 233.35 million has been kept with the bulk ($ 163.83 million) earmarked for constructing the Games village. In a revised estimate, New Delhi has indicated that the Games village, in the trans-Yamun area, will be constructed by the Delhi Development Authority (DDA) and sold by it later.
Renovation of existing stadia will cost about $ 23.23 million while new stadia will be constructed at a cost of around $ 20.94 million.
Though there is talk of the New Delhi games generating a profit, it is too early to say whether even the targeted sponsorship amounts would be met if the CGF rules in New Delhi's favour. The 1982 Asian Games in Delhi did not generate anything worth talking about while there has been no word so far about the final accounts.
The free ride and hospitality that Delhi is offering should, however, turn out to be a tempting bait since it is unheard of barring in the case of the forthcoming Afro-Asian Games, again proposed by India in the annals of games bidding. Where such offers have been made in the form of subsidised board and lodging facilities, for example the International Olympic Committee (IOC) in the case of the Olympic Games, the parent organisations have liberally contributed to local organizing committees from the enormous revenues that it generates through television rights.
For example, an organizing committee of the Olympics gets 49 per cent of the broadcasting rights alone, the rest being distributed among the Olympic Movement including National Olympic Committee and Olympic Solidarity. The Sydney Games in 2000 generated an amount of $ 1332 million in broadcasting rights for the IOC. This is besides the money generated through sponsorships, marketing rights and licence fee.
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