The Hindu : Meet on 'contextual invention'

Online edition of India's National Newspaper
Sunday, Nov 02, 2003

Southern States

Southern States - Karnataka-Bangalore

Meet on 'contextual invention'

By Our Special Correspondent

Bangalore Nov. 1. Close on the heels of Bangalore IT.Com, India's first "Contextual Invention 2003" will be held here on November 6. The one-day conference aims to bring cultural, design, and technology experts from around the world to discuss how they apply multidisciplinary research in developing new ICT-based (Information and Communication Technology) business opportunities. Experts and delegates from leading organisations will address the conference. The event will be hosted by HP Labs India. Contextual Invention is an extension of contextual design, which seeks to define new product requirements from an understanding of the social and cultural contexts of use. In this extension, ethnographic research is used as the driver for related activities in market and business research, design envisioning, and technological invention. The conference will have speakers such as Aditya Dev Sood from the Centre for Knowledge Societies, Susan M. Dray from Dray and Associates Inc., Geetha Narayan from Srishti School of Design, Indri Tulusan from Helen Hamlyn Research Centre, and David Frohlich from HP Labs.

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