Wednesday, Nov 12, 2003
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By Our Staff Reporter
After a preview of the TVS Cup, the trophy of a tri-nation one-day international cricket tournament that starts here tomorrow, Mr. Krishnamachar said the motorcycle business in India would continue to be driven by "commuting needs.'' The company planned to sell 1.26 million two wheelers this year with scooters and mopeds accounting for a fourth while the bulk would come from motorcycle sales. In the first half of this year, 5.80 lakh two wheelers were sold. TVS' star bike, Victor, had sold above targets, while the company was dealing with a 20 per cent under-capacity in the case of its scooterette, Scooty Pep, and motorcycle Fiero, both of which are produced at the Mysore plant. The plant had a present capacity of 9,000 two wheelers a month, which would be increased to about 14,000 in six months, he said. Victor, which was introduced in September 2001, sold 72,000 units till March 31, 2002, but sold 3.79 lakh units in the next year. This year, the target was to sell four lakh Victors, Mr. Krishnamachar said, and 2.85 lakh units were sold in the first two quarters. The bike had a 12 per cent market share, he said, second to Hero Honda's Splendor, which had a 30 per cent share.
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