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IT storage majors target India

By Our Special Correspondent

NEW DELHI NOV. 18. Two of the world's largest IT companies specialising in storage solutions today separately announced their strategies for the growing Indian market.

Hitachi Data Systems said it had allocated $500 million worldwide for increasing its presence. A substantial part will go to India, China and Brazil described as "super focus countries.'' EMC, another world leader in information storage, said it had earmarked $100 million for India specific operations over the next five years. Both companies also declared their plans to gain market leadership in the country.

Speaking to newspersons, the Hitachi India Country Manager, P. P. Subramanian, expected the Government to be the biggest buyer of storage systems some of which cost Rs. 4 crores. "Some tenders are so huge that it is amazing,'' he observed, adding that banking, finance, securities and insurance, IT and telecom would be the other key areas. Hitachi has appointed Ingram Micro as the main distributor and has identified 60 resellers for tier II and tier III cities and towns all over the country.

The turnover is expected to increase by 40 per cent to $20 million next year.

Explaining the need for storage areas, EMC India head, Manoj Chugh, earlier with Cisco said, "We have been building highways in India. Now there is need for parking space. We seek to address that requirement.''

On a technical note, he said, "businesses are looking at information management as the strategic block of their IT infrastructure. This is driving demand for storage solutions in India making it amongst the fastest growing segments in the technology sector.''

Besides gaining market leadership, EMC will be investing in its Bangalore-based software development centre set up in January this year. "We are looking at an aggressive recruitment drive, improve facilities and bring demonstration equipment, said senior official, Gary Jackson. EMC has extended its global partnership with Dell and Datacraft to India and has also tied up with Indian integrators such as Wipro, HCL and Tata Elxsi. Both companies will be addressing other specialised areas besides the traditional storage market.

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