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Amway's new initiative

CHENNAI: Amway India has unveiled major initiatives with focus on nutrition and wellness and cosmetic categories. Addressing presspersons here today, William S. Pinckney, Managing Director, said the company had tied-up with Sai Mirra Innopharm, a Chennai based company engaged in manufacturing nutrition and wellness products. The local manufacturing would provide the company the flexibility in terms of offering products in multiple pack sizes at more convenient price points, Mr. Pinckney said. The MD said Amway had recently made a foray into catalogue gift category. He also launched Nutrilite Kids Berry-Blast, a balanced nutritional drink for children..

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