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Zee Rajshri tie-up

By Our Staff Correspondent

MUMBAI: Zee Telefilms announced a tie up with Rajshri Pictures (P) Ltd. for domestic distribution of Hindi and other language films throughout the country.

Zee-Rajshri Film Distribution, an exclusive tie up between the two companies will distribute films, produced, co-produced and acquired by both companies through more than 20 distribution offices all over India. The current network of Rajshri will be modernised and linked for easy and transparent flow of box office information.

Subhash Chandra, chairman, ZTL said, "I am glad that this new development will harness the potential of the industry and address the paradigm shift that is taking place globally in the field of cinema. At the same time, our group will continue to address issues of the film industry especially piracy, entertainment and the like.''

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