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CHENNAI: Birla Sun Life Insurance Company has launched its e-commerce portal to enable purchase of an insurance policy through its website, www.birlasunlife.com. It is now possible for a new customer looking for a life insurance solution to actually purchase a life insurance cover on the site. A scientifically designed process termed as the `3 step process' has been created to assist the customer in the purchase process. The customer can buy the policy online using credit or debit card. After he pays the premium, a BSLI insurance officer will meet the customer within 48 hours to collect the age proof and get the signature on the application form and the policy illustration, says a release.
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