The Hindu : Chevrolet Optra's new variant

Online edition of India's National Newspaper
Wednesday, Dec 17, 2003

Business

Business

Chevrolet Optra's new variant

By Our Special Correspondent

Photo: Kamal Narang

Aditya Vij, President and MD, General Motors India at the launch of Chevrolet Optra 1.6 in the capital on Tuesday.

NEW DELHI DEC. 16. General Motors India today launched yet another model of the Chevrolet Optra in a bid to broaden its appeal in the mid-size sedan segment. The 1.6 litre model is the same size as the 1.8 litre version and is thus expected to give a boost to sales during the current year.

According to the GMI President, Aditya Vij, it is expected to help achieve the target of 30,000 units sale by next year. The base version of the 1.6-litre Optra has been priced at Rs. 7.29 lakhs while the luxury `LS' model would cost Rs. 7.89 lakhs (ex-showroom, Delhi). The Optra had been launched the Optra with a 1.8 litre engine only five months ago and has sold over 4,000 units till now.

GMI officials said the new car would help the company boost its marketshare in the overall mid-size segment to around 35 per cent next year from 23 per cent now in the upper-end mid-size segment. The 1.6-litre Optra, is expected to provide competition to cars like the Honda City and the Hyundai Accent Tornado. As for the 1.8-litre model launched earlier, they said it was in the same category as the Toyota Corolla and the Skoda Octavia in the upper-end of the mid-size segment.

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