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Cement: polarisation of big domestic players

NEW DELHI DEC. 27. The cement industry, upbeat on Prime Minister's much-ambitious highway development project and the booming housing segment, witnessed the biggest ever merger in L&T-Grasim deal, even as the foreign majors adopted a cautious path with a `wait and watch' policy in 2003.

Notwithstanding the drought that hit the country in the early part of 2003, the Rs. 30,000 crore cement industry is expecting a modest 8 per cent growth even though the GDP is expected to grow 6-7 per cent.

Close on the heels of `complex' Rs. 2,200 crore L&T-Grasim deal, slated to become a benchmark for future merger and acquisitions (M&As), the other competitor, ACC, was all smiles with the Orissa Government deciding to handover Idcol Cement to it.

Gujarat Ambuja is trying a different strategy to give a tough fight to the bigwigs by trimming its liabilities as part of efforts to make its products competitive in the market. The industry, however, still continues to bear the brunt of high input costs along with high tariffs for power, apart from high excise, sales taxes and limestone royalty.

Interestingly, the passing year was no different for government-owned small players as they continued with losses and some of them were on the verge of going into private hands.

Foreign players like Lafarge, Blue Circle, Holders Bank and Ital Cementi had not initiated any noteworthy aggressive step to consolidate their existing market share.

The L&T-Grasim combine along with ACC-Ambuja duo will now hold nearly 40 per cent of the overall domestic market share. The existence of two huge units would reduce the frequent price fluctuations in the domestic market. Polarisation of big domestic players will bring in checks and balances for the foreign players in future.

The 17.5 million capacity L&T-Grasim deal was struck at $78 a tonne capacity, well within global $68-80 range for merger and acquisitions. By adding L&T capacity, Grasim would be able to raise its total capacity to 31 million tonnes commanding over 22 per cent of 120 million tonne capacity for large plants.

The lower than expected growth of the industry during the first half was attributed to the `twin factors' of bad monsoon and transporters strike which affected supplies in many parts of the country.

These two factors affected both supplies and consumption badly in the first half, though production and despatches started picking up after September and would continue to maintain the trend till beginning of the next fiscal.

The production witnessed a 4.7 per cent growth in April-November 2002 at 75.15 million tonnes against 72 million tonnes a year ago. Despatches also grew by 4.37 per cent to 75 million tonnes during the first eight months of the current fiscal as compared to 71.86 million tonnes.

Uttar Pardesh recorded the highest output growth in 2003, followed by West Bengal, Maharashtra and Karnataka. Bihar, Gujarat and Chhattisgarh were the top three States in terms of negative production growth. Production growth was the highest in the central region at 8 per cent, followed by south at 7 per cent, west at 4 per cent and north at 3 per cent while the eastern region recorded a negative 4 per cent growth.

Cement consumption witnessed positive growth in 2003, except Himachal Pradesh, Gujarat, Bihar, Orissa and Tamil Nadu where it was negative. It, however, registered an impressive growth in Uttaranchal, Rajasthan, Karnataka and Kerala.

The central region comprising Uttar Pradesh and Madhya Pradesh recorded the highest 8 per cent consumption growth during the year.

The southern region recorded 6 per cent growth in consumption, followed by north at 5 per cent and east at 2 per cent while west clocked a one per cent negative growth, mainly due to 13 per cent negative consumption growth in Gujarat.

In variety wise production, OPC still leads at 45 per cent of the total output closely followed by PPC variety at 44 per cent.

On the export front, nothing encouraging happened despite existence of huge export potential to neighbouring nations. Cement exports increased by 10 per cent while the clinker export witnessed 57 per cent increase during the year.

Prices during the first half witnessed a depressing trend due to the `twin-factor' while during the start of the second half it started climbing up, especially in Tamil Nadu, J&K and the north-eastern states. — PTI

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