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HLL launches new Rin

By Our Staff Correspondent

CHENNAI JAN. 3. Hindustan Lever, launched New Rin Powder with a unique double whiteness proposition in Chennai today. It does not contain mud like ingredients, according to Sanjay Behl, HLL's Marketing Manager, Fabric Wash Division.

Addressing a press conference here, Mr. Behl said. The perfumed powder had a formulation far superior to the erstwhile Rin Shakti.

The product will be priced at Rs. 42 for a one kg pack. Rs. 80 for a 2 kg pack, Rs. 20 for 500 grams Rs. 10 for the 250 gram pack and Rs. 1 for the 25 gram sachet.

About the Indian fabric wash market, Mr. Behl said it was estimated to be around Rs. 5,700 crores with a volume turnover of 2.6 million tonnes.

HLL had four variants such as Rin Shakti Powder, Rin Shakti Bar, Rin supreme powder and Rin supreme bar.

The Rin brand was having a turnover of nearly Rs. 700 crores, with a value share of 12.3 per cent in the laundry market.

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