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Apple rolls out cheaper music player

SAN FRANCISCO JAN. 7. Apple Computer Inc. on Tuesday said it would introduce a smaller and cheaper version of its popular iPod music player next month to challenge rivals in the market for flash-memory-based digital devices.

In a presentation at Macworld in San Francisco, Apple Chief Executive, Steve Jobs, said that Apple, known best for its stylish and easy-to-use Macintosh computers, had shipped 730,000 iPod units in the most recent quarter, giving it the market-leading position among digital music players.

The new iPods, which are roughly the size of a business card, half an inch thick and weigh 3.6 ounces, along with a new version of its iLife digital lifestyle software and a new program called Garage Band, extend Apple's digital hub strategy that Apple co-founder Mr. Jobs outlined more than two years ago. — Reuters

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