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Fashion extravaganza from February 11

By Our Staff Reporter

NEW DELHI, FEB. 7. A three-day fashion extravaganza, "Images Fashion Forum'', will be held in the Capital from Wednesday. It will be the largest conglomerate of fashion and retail titans - a meeting ground for the brands and retailers where they can create their identity.

Speaking about the forthcoming event, the chief convenor of IMF, Amitabh Taneja, told press-persons on Friday that the forum would explore the issues of how fashion can be brought to the masses. There will be analytical presentations of IFF consumer research on style, colour and fabric preferences. The brand watch show will discuss some of the most popular international brands to learn from their successes.

Some of the best fashion and retail brands, malls and support organisations from across the globe will explore the Indian market at the three-day event. "It will be the right platform to explore opportunities in branding, retailing and sourcing,'' Mr. Taneja said.

The IFF 2004 will move into trend forecasting which is an important part of the fashion scene.

The fashion showcase will display a fabulous presentation of latest garments, accessories, footwear and lifestyle products from manufacturers and designers. Springboard is the forum for national and international brands to launch their products in the clothing, accessories, perfumes, cosmetics, footwear and lifestyle product segments.

Asia Shop will be an exposition of the latest store designs and fixtures, lighting visual merchandising, retail operation and systems, retail technology solutions, logistics solutions providers, sales enhancement and point of purchase ideas for retailers and brand marketers.

With about 100 top participants from retail and fashion fields from all over India and the world, IIF 2004 will bring all the important elements of retailing in one event.

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