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P&G cuts Ariel, Tide prices

NEW DELHI, MARCH 2. Procter & Gamble today reduced the prices of its detergent powders — Ariel and Tide — by 20-50 per cent, targeting increase in sales. Interestingly, this is the second time in six months that the company has announced price cuts. The 500 gm pack of Tide will now cost Rs. 23 instead of Rs. 43, and 500 gm Ariel Rs. 50 instead of Rs. 70. Similarly, the prices of the two products in other pack sizes have also been reduced.

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