The Hindu : Bollywood to become a study module in U.K.

Online edition of India's National Newspaper
Wednesday, Mar 17, 2004

New Delhi

New Delhi

Bollywood to become a study module in U.K.

MUMBAI, MARCH 16. After attracting Bollywood directors to shoot in its exquisite locations, the United Kingdom has now opened its doors for academic pursuit of the Indian film industry -- with one of UK's leading universities introducing Bollywood as a separate study module.

``The University of Leicester will become the first in the world to offer Bollywood as a separate subject as part of its three-year course in Film Studies and Visual Arts at the Undergraduate level,'' according to Lakshmi Iyer, assistant Manager of Study Overseas, a representative of the University in India.

``Indian Cinema is already a part of the national cinema section, but the university now plans to introduce it as a separate module to explore the cultural behemoth it represents,'' she said.

Bollywood, which was being studied as part of national cinema in the second year, has now been transformed into a separate module, she said.

The decision is part of the initiative of Jaideep Mukherjee, member of the University's Centre for Mass Communications, who is working on a project ``Bringing Bollywood to Leicester''.

``Mukherjee believes that Bollywood is on the track to rival Hollywood. The project aims at bringing a share of the profits to Midland regions by attracting Bollywood to Leicester by wooing directors to shoot in the region''. -- PTI

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