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ICI launches exterior paints

KOCHI: ICI Paints has introduced acrylic latex based paints — Dulux Weathershied Max and Tileshield — for exterial walls and roof tiles for the first time in the country. K. S. Grihapathi, General Manager (sales), told reporters here that the company had nine per cent market share in the Rs. 3,700 crore paint industry in the decorative segment alone. The company was planning to increase the market share in Kerala from 14 per cent to 20 per cent in a year.

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