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Maximize bags Britannia account

BANGALORE: Britannia Industries has appointed Maximize, Bangalore, as its agency of record for media planning and buying with effect from April 1. This appointment is further to an intensive review of Britannia's media activities for its bakery business, conducted over the past one month where a number of agencies were asked to present their media capabilities. Maximize is a part of GroupM, considered India's largest media agency group and handles media for clients such as Himalaya, Hero Honda, Hutch, Seagrams, VIP Luggage, Pidilite and Standard Chartered Bank.

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