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Pantaloon in pact with Arvind Brands

BANGALORE: Pantaloon Retail India and Arvind Brands Limited have announced a strategic tie-up whereby, the popular Ruf & Tuf range of jeans fashion wear would be retailed only at Big Bazaar outlets across the country. Announcing the tie-up, Darshan Mehta, President, Arvind Brands, said with this tie-up the company was confident and optimistic about taking the Ruf & Tuf brand to the hitherto untapped segment of value fashion buyers who look for merchandise with a twist at affordable prices. The Big Bazaar chain of stores offers the perfect vehicle to hugely expand the pie of branded jeans wear in India.

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