The Hindu : Mainstream men in pink

Online edition of India's National Newspaper
Wednesday, Mar 31, 2004

International

International

Mainstream men in pink

WASHINGTON, MARCH 30. Conservative male dressers, whose closets were full of blue shirts and khakis, have begun to think pink. Pink sweaters are being bought by mature men, reports The Wall Street Journal.

"Long considered inappropriate for men in serious jobs far from beaches and golf courses, looking pretty in pink hasn't been a goal of many males before. Suddenly, the colour is making a serious bid for the wardrobes of mainstream men.''

This spring, it said, menswear designers, retailers and style magazines are pushing pink. Fashion houses such as Italy's Etro, Germany's Hugo Boss and America's Tommy Hilfiger are shipping clothes with hues that range from muted pastel to bright coral to screaming fuchsia.

"Men's style magazines are dressing masculine types in colours reminiscent of baby blankets. In its current advertising campaign, knitwear-maker Pringle of Scotland shows a man whose shirt and boots seem like shades of strawberry milkshake."

Some fashion arbiters, reports the Journal, say pink's bright, cheery tints are a tonic for the times. "The world is a bit of a dark place right now. People want to go out and feel happy about themelves," says Peter Nyhan of Harrods in London.

"Men are just tired of having fewer dress choices than women," says Hardeep Singh-Kohli, 35 a Londoner of Indian descent, whose favourite colour is pink. He recently matched a pink turtleneck sweater with a pink turban. — PTI

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