The Hindu : Kerala News : CPI(M) to go in for high-tech poll campaign

Online edition of India's National Newspaper
Thursday, Apr 15, 2004

Kerala

Kerala

CPI(M) to go in for high-tech poll campaign

By K. S. Sudhi

KOCHI, APRIL 14. Multimedia presentation, movies and mega music nite... . In addition to the routine mode of poll campaign, the CPI (M) is all set to spice up its electioneering in Ernakulam constituency in the coming days with the help of multi-media experts with an eye on the youth.

The party has roped in a few youngsters who have made a mark in the music and tinsel worlds for its new-age poll campaign.

The five-minute multimedia presentation is to be screened at the Durbar Hall Ground as part of the mega music nite. Party poll managers have negotiated a deal with one of the leading young musicians for the conduct of the musical evening. The stage show will also feature one of the new star singers.

In addition to a few popular numbers, the singers will croon a few songs with anti-globalisation as its central theme, specially scripted for the programme. The theme songs that were rendered in some of the international resistance movements against globalisation would also be presented at the party-sponsored event.

A 30-minute docu-fiction is also getting ready for the poll campaign of the LDF candidate, Sebastian Paul. The script, which was penned after a series of discussions with several experts, has been completed and the shooting is to commence within a week.

The party has decided to involve amateur actors in its movie, which will highlight the issues faced by the constituency in particular and the State in general.

The yet to be named movie will also make a comparison between the enthusiasm generated during the first days of the UDF Government and the "desperation pervailing among various sections of society". The party has also identified one of the producers of the Kairali channel as the director of the movie.

Interestingly, the party has assigned a major chunk of its new campaign work to students from various professional colleges in the constituency and the Cochin University of Science and Technology. "There are 16 colleges and a university in the constituency and most of the college unions are controlled by the SFI. We want to involve them in the poll and political process in a big way as they are the section which is most affected by the policies of liberalisation, privatisation and globalisation," explained the CPI(M) State committee member K. Chandran Pillai, Rajya Sabha Member.

The youth will have to spearhead the agitations against the economic policies spelt out by the international finance capital and innovative campaign methods need to be evolved for ensuring the participation of the youth, he explained.

The party has also opened a public information service at its central election committee office at Kaloor where a voter can gat all required information about the polling station and booth through a phone call. All that a voter has to do for availing such information is to make a call to the number 2536603, he explained.

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