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Maximize relaunched
BANGALORE: In response to client needs and the trend towards greater internalisation within their businesses, GroupM has launched a new global media Network called MAXUS. This will come into effect from Thursday. The new network is being created through a consolidation of GroupM's existing media assets, including the operations of Maximize, which has been rebranded as MAXUS. The network is being launched in 14 countries across Asia Pacific and will roll out into 33 global markets during 2004. — Our Special Correspondent
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