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CavinKare plans to launch new products

By Our Corporate Reporter

CHENNAI, JUNE 1. CavinKare, a leading FMCG company, has plans to introduce an array of products in the coming months. Addressing presspersons here today, Anupam Dutta, Vice President (marketing), said the company has come out with Fairever Mantra, an alternative to traditional skin complexion recipes with a formulation that integrated the best of natural ingredients from across India. In 1998 the company launched `Fairever' having a combination of saffron and milk and the brand ranked third in the Rs. 750 crore fairness cream market with a market share of 8.2 per cent, Mr. Dutta said.

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