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Tata AIG launches new brand logo
By Our special Correspondent
MUMBAI,
JUNE 7.
Tata AIG Life Insurance Company Limited today launched its new brand logo and corporate baseline — A new look at life — simultaneously with a new multimedia brand campaign.
The act of opening the upper and lower borders of its logo reinforces Tata AIG Life's corporate ethos and philosophy of being an innovator. The company will leverage its unique capability of anticipating the present and future needs of the insurable population of India and will look beyond the regular ream while designing its product offering, said Ian J. Watts, Managing Director, Tata AIG Life Insurance Company, while announcing the new brand identity.
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