News:
Front Page |
National |
Tamil Nadu |
Andhra Pradesh |
Karnataka |
Kerala |
New Delhi |
Other States |
International |
Opinion |
Business |
Sport |
Miscellaneous |
Advts:
Classifieds |
Employment |
Business
TI launches turbo drive cycles
By Our Special Correspondent
CHENNAI,
JUNE 8.
TI Cycles, a unit of Tube Investments of the Murugappa group, has launched a range of eight mountain terrain bikes (MTB) with turbo drive. These bikes will be available in the price range of Rs. 2000-2800. These will cost Rs. 80-100 more per bike vis-a-vis similar ones in the existing range and are positioned to woo children in the age group of 9-15 years who are `looking to be ahead of their peers always'.
Addressing a press conference here today, G. Hari, President of TI Cycles, said these MTBs were developed in-house and symbolised power and passion. He said the new range of bikes could fetch an incremental speed of 30-35 per cent for the same power.
TI Cylces, he said, was a leader in the MTB segment with a market share of over 50 per cent. With the introduction of the new range, he hoped to improve the market share by another 15-20 per cent in this category. TI Cycles sold eight lakh MTBs last year. It sold a total of 30 lakh cycles last year.
Printer friendly
page
Send this article to Friends by
E-Mail
Business
News:
Front Page |
National |
Tamil Nadu |
Andhra Pradesh |
Karnataka |
Kerala |
New Delhi |
Other States |
International |
Opinion |
Business |
Sport |
Miscellaneous |
Advts:
Classifieds |
Employment |
Updates:
Breaking News |
|
