Business   

Archies aims 15 p.c. jump in profit

By Our Staff Reporter

COIMBATORE, JULY 3. Archies, the gifting and greeting cards company, has set a target of 15 per cent jump in its profit for the current financial year, said Jagdish Moolchandani, Executive Director of Archies Limited.

Talking to mediapersons here on Friday after inaugurating the 41st company owned outlet, he said the turnover of the company was Rs. 70 crores for the year ended March 2004. "Production is centralised in New Delhi with a capacity of 2.5 lakh greeting cards a day," he added. Archies commands a 50 per cent market share in the organised sector and has plans to unveil 100 more company-managed outlets in the next three years. Answering to a query on competition from e-cards, he said `e-card fad' was over and now the major threat was from SMS. "But the messages are received and erased immediately, so there is no human value attached to it," he added. Archies had conducted a survey in New Delhi on a tie-up with agencies and it was found that the `art of sending greeting cards' was on a comeback trend. "People wanted to add a human touch to their effort."

Printer friendly page  
Send this article to Friends by E-Mail

Business

News: Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous |
Advts: Classifieds | Employment | Updates: Breaking News |

Stories in this Section

• Cut in crude palm oil duty sought
• DPC tangle: lenders working towards settlement
• T-bills auction
• Forex reserves decline
• Liberty Shoes net up
• Agriculture, corporate sector partnership sought
• LGF Services ties up with Oriental Insurance
• Archies aims 15 p.c. jump in profit

Copyright © 2004, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu