Online edition of India's National Newspaper
Monday, Jul 26, 2004

About Us
Contact Us
Tamil Nadu
News: Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous |
Advts:
Classifieds | Employment |

Tamil Nadu Printer Friendly Page   Send this Article to a Friend

All-time high in daily milk procurement

By S. Vydhianathan

CHENNAI, JULY 25. Milk procurement by the Tamil Nadu Cooperative Milk Producers Federation has crossed 25 lakh litres a day (lld), the highest it achieved so far.

The procurement, which was about 20 lld till last year, crossed the 25 lakh litre-mark last month.

The procurement by district unions is of the order of 22 lld. This apart, three lakh litres being procured by village societies is sold locally.

Now the State stands third in milk procurement, after Gujarat and Karnataka. It is about 40 lld in Gujarat and about 28 lld in Karnataka, according to federation sources.

Normally procurement reaches its peak in June and starts declining from July. But in the current year, it touched the 25 lakh litre-mark in June and remained stable in July without any perceptible decline. This, according to the sources, is due to an increase in the procurement price. Farmers who were earlier supplying milk to private dairies have turned to the federation.

The sale of liquid milk, under the brand name Aavin, has also increased with a daily offtake of about 16.5 lakh litres, including one lakh litres in bulk sale.

Aavin's major market is Chennai, where it sells about 7.7 lakh litres a day. On a particular day in June this year about 8.35 lakh litres was sold, the highest in the city so far.

The daily offtake, which was about 8 lakh litres five years ago, gradually declined to six lakh litres in 2001 following stiff competition from private dairies. Thanks to the steps taken by the federation, the offtake is picking up.

Improvement in sale

Improvement has been reported in the sale of milk products also — up from Rs. 34 crores the previous year to Rs. 43 crores in the last financial year.

This was possible with diversification of milk products. Now Aavin milk products have a brand name in the market, say the sources.

The federation recently contracted for supply of 6,000 tonnes of milk powder to the Mother Dairy, Delhi, besides sending two lakh litres of milk every week by rail through the Erode district union.

Ghee for TTD

The Tirumala-Tirupati Devasthanams have entered into a contract with the federation for procuring 1,200 tonnes of ghee this year through the Andhra Pradesh Cooperative Milk Federation.

The Tamil Nadu federation has directed the district unions not to build up heavy arrears to farmers and always keep them to the minimum.

The arrears have come down to Rs. 12 crores from Rs. 34 crores in 2001, say the sources.

Printer friendly page  
Send this article to Friends by E-Mail

Tamil Nadu

News: Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous |
Advts:
Classifieds | Employment | Updates: Breaking News |


News Update


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Copyright 2004, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu