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Revealing news

London: Stripped-down news anchors posed outside the Houses of Parliament to launch the latest addition to Britain's competitive news media — Naked News. The revealing format, in which anchors disrobe while reading a digest of news, sports and entertainment, is due to begin broadcasting on Monday on a British satellite station. Inspired by a Russian programme, Toronto-based Naked News made its debut on the Internet in 1999, and soon was claiming 6 million individual viewers a month. It later moved to pay per view television and last year to a Toronto cable station — where a flood of complaints triggered a move to Sex TV, a channel with a much smaller audience. Naked News claims a potential weekly audience of 34 millions in the United States, where the programme is available on pay-per-view TV. The British version will air on Get Lucky TV, a satellite station available to 7 million subscribers in Britain and Ireland. The web site features both men and women, but the television broadcast will be an all-female affair. Anchor Lily Kwan, said she understood that some viewers might find the concept demeaning. ``But I think this is an empowering position. Nudity is OK.''

AP

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