Andhra Pradesh - Visakhapatnam   

`Entrepreneurs must learn to gauge change'

By Our Special Correspondent

The Chairman of APSFC, M. Gopalakrishna, addressing the CII Vizag chapter on Wednesday. Ramesh Datla, Chairman, CII, Andhra Pradesh, is also seen.

VISAKHAPATNAM, AUG. 25. ``There is an urgency for the Indian industry to understand the rapidity of change in the current competitive context on a global scale,'' Chairman of the AP State Finance Corporation, M. Gopalakrishna, said here on Wednesday.

He was delivering the keynote address at a seminar on the theme "Cooperation for competitiveness--building on excellence," organised by the AP chapter of the Confederation of Indian Industry.

Indian entrepreneurs must learn to gauge such a change, engage that change and manage the change, he said and remarked that it "is a continuous learning''.

Mr. Gopalakrishna said: "Mere energy is not enough for the success of an industry, and by synergy alone it could consolidate its gains.''

This, according to him, called for cooperation among industrialists and cited the American industry's success through partnerships, alliances and linkages, which led to excellence. "If you internally cooperate, you can compete externally. The mindset of entrepreneurs must graduate from the `I can do' sentiment to the `We can do' attitude,'' he felt.

Advising small, medium and even large industries to discard the past selectively and also look at the future selectively to achieve progress, he wanted them to realise that value addition was the most important concept in the international scenario. "Adopt standards from other countries if you do not have them, and that requires cooperation and collaboration.''

Even for mere survival, industries - whatever be their scale of operation - should develop consciousness for factors like time, cost, quality, environment, safety and security, he noted and said: "Do the SWOT (strength, weaknesses, opportunities and threats) analysis for achieving excellence, as you have to be relevant today if you want to be relevant tomorrow.''

Mr. Gopalakrishna said that if an industry wanted to better the best, its scale of operation had to be enlarged by widening its scope for excellence by acquiring skills and achieving speed with appropriate sourcing of raw material and technology.

The chairman of the CII-AP chapter, Ramesh Datla, made a presentation on the advantages CII could provide for established and prospective entrepreneurs.

The CII-AP functionaries, Saugat Mukherjee, and G.S. Sivakumar, spoke. C.V.S. Suri welcomed the gathering.

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