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New range of batteries from Amara Raja

By Our Corporate Reporter

CHENNAI, SEPT. 8. Amara Raja Batteries has come out with `Amaron PRO' a new range of automotive batteries. Addressing presspersons here today, Jayadev Galla, Managing Director of the company said these batteries, developed in-house, were technologically advanced and competitively priced.

Over the years, the Amaron range of products had demonstrated the company's technical capabilities and the launch of Amaron PRO would create a new super premium segment. Priced between Rs. 2,300 and Rs. 4,200 these batteries were being made available nationally, he said. sHe hoped Amaron PRO would constitute about 15-20 per cent of the company's aftermarket automotive battery sales by March next.

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