Tuesday, Oct 05, 2004
Tuesday, Oct 05, 2004 |
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Advts: Classifieds | Employment | Kerala
By Our Staff Reporter
THIRUVANANTHAPURAM. Oct. 4. In the mainstream media today, the concept of news is getting divorced from reality and newspapers are increasingly resembling gossip-rags, Sashi Kumar, noted journalist, has said. He was speaking after releasing the first copy of `Campus', monthly tabloid of the Kerala University Union. The viewers and readers of mainstream media were getting their awareness of news heightened in such a manner as to make them expect sensationalism. As a result, even extraordinary news was getting reduced to the ordinary, he said. "News is breathless today, as rivalry between television channels has led to sensationalism," he said.
Globalisation
This was happening because the media was becoming a victim of the priorities set by the process of globalisation. Ever since the beginning of globalisation, the media would have the public believe that inner city life was all that there was to life, Mr. Sashi Kumar said. "A fashion parade in New York would find space in the mainstream media here. This shifting of media focus from real issues faced by the nation is particularly dangerous for a society such as India's that is predominantly rural," he said. This was more true of the television channels where event-journalism was the order of the day. "The casualty is process-journalism that is naturally important for Indian society," Mr. Sashi Kumar said.
Advertisements
Another major issue that was of concern to the media today was the growing trend of corporatisation. Advertisement, in an increasing manner, was dictating the content in the media and corporate news was posing as real news, he said. "There is also an increase in the number of `advertorials' in the media. The working journalist today too is a casualty of the whims and fancies and business models of media owners," Mr. Sashi Kumar said. "It is important in a democracy that the media talks about itself. Today, a television channel will talk about a newspaper and vice versa. However, no channel talks about the omissions and commissions of another channel and similarly, no newspaper about another. Newspapers should devote one page to discuss the media itself," he added.
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