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UltraTech's plans
By Our Corporate Reporter
CHENNAI,
OCT. 20.
UltraTech CemCo. Ltd. (formerly L&T Cement), and now part of Aditya Birla group, will leverage the synergies of the group to compete in the Indian and overseas markets. According to O. P. Puranmalka, Group Executive President, and chief marketing officer, UltraTech was hopeful of growing faster than the market and improving its market share. It would also be concentrating on exports, he said.
The company was focusing on the east, west and southern markets with over one fourth of its production sold in southern states, Mr. Puranmalka said.
On the brand transition from L&T Cement to UltraTech, he said that the company would take steps to communicate to all through print and visual media. It would spend Rs. 15 crores in the next six months and till March 2005 both the brand names would go parallel.
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