Sunday, Oct 31, 2004
Sunday, Oct 31, 2004 |
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Globescan
London: The venerable Times of London published its final edition as a broadsheet newspaper on Saturday. On Monday, it relaunches as a tabloid. The Times is the second British newspaper to move to a smaller, more commuter-friendly format in a bid to reverse slumping sales. ``This is a significant moment in the 216-year history of The Times,'' the Editor, Robert Thomson, said. ``The launch of the compact has transformed the fortunes of the newspaper and made the Times even more influential as Britain's journal of record.'' Sales for Britain's broadsheet newspapers have been falling over the past few years. The Independent switched to the smaller format in September 2003 and has seen its sales grow by almost 20 per cent. The Times, which began publishing in 1788, has been printing both tabloid and broadsheet formats since November 2003, and says sales have grown by 4.5 per cent to 660,000 copies a day. The decision to go tabloid — The Times prefers the less downmarket word ``compact'' — risks alienating some of the newspaper's more traditionalist readers. Its sister paper, The Sunday Times, will remain a broadsheet. is planning to convert to a midsize format. - AP
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