The Hindu : Business : Canon unveils new inkjet printers

Online edition of India's National Newspaper
Friday, Nov 05, 2004

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Business

Canon unveils new inkjet printers

By Our Corporate Reporter

CHENNAI, NOV. 4. Canon India, a fully owned subsidiary of Canon Singapore, is aiming to capture 30 per cent of the inkjet printer market in India. To achieve this target the company has unveiled a range of inkjet printers under `Pixma' series. Addressing presspersons here today Alok Bharadwaj, Director and GM (Consumer Imaging & information Division and Volume Products), said these printers, in addition to faster print speeds and higher resolution incorporated 2-way paper feeder technology, would allow printing on multiple types and sizes of paper at a time.

The inkjet market in India was 6.66 lakh units in 2003 and was expected to grow to nine lakh units by 2007. In the first nine months in the current year, the company achieved 25 per cent market share.

The market in southern region had grown at a phenomenal rate of 80 per cent over the last six months and the company saw this region with the maximum adoption of photo printing and the new emerging IT hub for Indian market, Mr. Bharadwaj said. To bolster the `Pixma' products Canon would start an aggressive brand and marketing campaign next month with a budget of Rs. 2.5 crores, he said.

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