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Pat for Kudumbasree marketing groups

By Our Staff Reporter

KOCHI, NOV. 7. The success of direct marketing groups under Kudumbasree and the drive-in restaurant at Edappally on National Highway 47, run by women entrepreneurs under the poverty eradication programme, has come in for praise from a team of parliamentarians who visited Kochi last Friday and Saturday.

The 12-member Parliamentary Committee on Urban Affairs, led by Mohammed Salim from West Bengal, visited several Kudumbasree units in the Ernakulam district, including the cluster of units in Aluva working out of the municipal shopping complex.

The parliamentary team was in Kochi to get a first-hand experience of the working of the SJSRY (Suvarna Jayanti Sahari Rozgar Yojana) and VAMBAY (Vatmiki-Ambedkar Awas Yojana) schemes.

The team, which had its lunch at the drive-in restaurant run by a group of 10 women on the Milma premises in Edappally, was impressed by the service offered at the restaurant, said an official of Kudumbasree.

Earlier, the team visited the Aluva municipality where Kudumbasree enterprises have made major headway. There is a cluster of six Kudumbasree enterprises operating out of the municipal complex in the town.

These units include an IT centre, paper bag-making unit, milk products unit and an umbrella-making unit.

The parliamentarians lauded the Aluva Municipal Chairman, M.O. John, and the councillors for providing space to Kudumbasree units at rates lower than the market rates.

The Kudumbasree units have been given space at Rs. 750 whereas the going rate is between Rs. 3,000 and 4,000, said a Kudumbasree official.

Efforts lauded

The team also lauded the efforts of the State Government in outsourcing its works to Kudumbasree IT units. According to the team, the State Government was the only one in the country that was backing poverty eradication programmes at the grassroots level by outsourcing works.

The parliamentarians also met members of direct marketing groups under Kudumbasree, which have made a big success of their enterprise. The team members had a meeting with Molly Charlie, leader of Kripa Direct Marketing Group that has registered a turnover of Rs. 9 crores during the last three years of its existence. The Kripa group comes under the Kochi Corporation area and is a showpiece on the success of Kudumbasree direct marketing endeavours. The team was keen to replicate the success of the direct market groups in other parts of the country, said a Kudumbasree official.

Reception

The parliamentarians were accorded a reception at the Kalamassery Municipal Corporation. The team visited the Thripunithura municipality to study how Kudumbasree groups worked for the Clean Kerala project with significant success. The team met three groups of women who are involved in running sustainable waste disposal facilities in the municipal area.

The State Secretary for Urban Affairs, Kamal Kutty, the director of Kudumbasree, T. K. Jose, and district-level officials of the programme Kabeer B. Haroon and M. Aboobacker held discussions with the parliamentary team.

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