Tuesday, Nov 09, 2004
Tuesday, Nov 09, 2004 |
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Chennai
By Our Staff Reporter
CHENNAI. NOV. 8. People are more well-informed than politicians today because of the mass media, E.V.K.S. Elangovan, the Union Minister for Industries and Commerce, said at the inauguration of the Indian Institute of Mass Media here yesterday. "Take, for instance, the recent U.S. elections. I only know that George Bush won. But you know the details and the events that led to his victory because you spend more time following news," Mr. Elangovan said, adding that politicians are cut off from the world because of their hectic schedule. "With the rise of electronic media, it is important for the person presenting the news to be presentable. There is also certain body language required and sensitivity to present the news with the right focus," he pointed out. The Indian Institute of Mass Media, founded by the NEPC Group, will offer diploma courses in production and direction, cinematography, sound recording, video editing, broadcast journalism and computer graphics, digital effects and animation. "Print media today is not just a newspaper, it's a `viewspaper' because the news part has already been conveyed to the people before the paper can be printed. Hence, we focus on ethics," Ravi Prakash Khemka, the Chairman of NEPC India, said. The managing director of the institute, T.S. Ravindran, said television was now the advertisers' media and no longer the viewers' media. "Our media is now concentrating on cinema and entertainment. Apart from Doordarshan, no one is showing information and development-based programmes. We will train our students in documentaries, short films and creating informative programming," he said. Era. Anbarasu, vice-president of TNCC, released a brochure of the institute and Vethamany Senapathi, Deputy Director-General of Doordarshan, received the first copy.
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