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Tata Steel, Infosys rank high in corporate reputation: study

By Our Staff Correspondent

MUMBAI, NOV. 22. The top five companies that lead rankings in Corporate Reputation Strength (CRS) in a study done by TNS India are Tata Steel, Infosys, Wipro, Maruti Udyog and Hero Honda.

While the top five companies figured in lead rankings across all stakeholder groups, the leaders in the respective stakeholder segments include some more corporations. Among the financial community, Tata Steel leads with a CRS index of 88 and other companies with a relatively strong corporate reputation in this stakeholder group are Wipro, L&T, Hero Honda, Infosys, Maruti Udyog, Reliance Infocomm, Tata Motors and Hyundai Motors.

Among business managers, Infosys leads with a CRS Index of 84 and other companies figuring in the top are Tata Steel, Wirpo, Maruti Udyog, Colgate Palmolive and Tata Consultancy Services. Among the general public, Tata Steel leads with a CRS Index of 82 followed by Maruti Udyog, Wipro, MRF, Infosys and Hero Honda.

TNS India is part of TNS which is a global provider of market information. It has just completed the first annual survey of Corporate Reputation of India's leading corporations. The stakeholder groups covered by the study are the financial community, senior and middle business managers in industry and the general public.

In addition, engineering and management students who are influenced by reputation among the other three stakeholder groups were covered. A total of 60 leading companies across diverse sectors were selected for the study that was conducted between August and September.

A striking finding of this round of CRS exercise is the performance of Korean MNCs — LG, Samsung and Hyundai Motors. Also, Hindustan Lever did not figure in the top rung and none of the telecom, pharma or banking companies figures in the top bracket with extremely strong all-round reputation.

"However, it is not enough to rate high in the CR sweepstakes. It is also important to assess the extent to which companies are leveraging their reputation among relevant stakeholder groups,'' said Ravi Shankar, Senior Vice President, TNS India.

In general, the CRL Index is much higher within the financial community as compared to the corporate manager and general public segments.

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