Wednesday, Nov 24, 2004
Wednesday, Nov 24, 2004 |
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By Our Special Correspondent
KOLKATA, NOV. 23. The Star group today announced its plans to launch a 24-Bengali news channel, through a tie-up with the Ananda Bazar Group of Publications (ABP) based in the city. Aniruddha Lahiri, Managing Director of ABP Pvt. Ltd. told a press conference here that the channel would be launched shortly, through Media Content & Communications Services India Pvt. Ltd., (MCCS), a joint venture between ABP TV Pvt. Ltd. and Star group. ABP Pvt. Ltd. is the majority partner in this joint venture that was incorporated in September 2003 for broadcasting Star News — the 24-hour news channel. Star has a 26 per cent stake in the joint venture. Peter Mukherjea, CEO, Star India, said Star's launch of the Hindi channel showed that the growth of regional language TV would propel viewership in India where 45 million households were connected to cable and satellite television, with a viewership of about 200 million people.
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