The Hindu : Business : Dabur sports new logo, to set up EoU

Online edition of India's National Newspaper
Thursday, Nov 25, 2004

Business

Business

Dabur sports new logo, to set up EoU

GHAZIABAD, NOV. 24. Dabur India will set up an export-oriented unit (EoU) in 2006-07 and invest Rs. 230 crores next fiscal to strengthen overseas ventures as part of its strategy to become a Rs. 2,000 crore company in the next two years.

The company would also ink a distribution joint venture in Russia and other Commonwealth of Independent States (CIS) countries to sell Ayurvedic products while a marketing joint venture in Pakistan would take shape next fiscal, its Chief Executive Officer, Sunil Duggal, told reporters today after unveiling a new logo of the company.

"We are looking at 4-5 sites for the EoU. We may either opt for a greenfield facility or convert an existing plant into the EoU. There has been some delay in setting up a manufacturing joint venture in Pakistan as we were busy with establishing operations in Nigeria and expansion plans in Dubai."

The manufacturing joint venture in Pakistan would be set up next fiscal, Mr. Duggal said. The company will also enter the $8 billion nutritional supplements U.S. market in partnership with an American firm. "Ayurvedic products will be the fulcrum of our ventures abroad," he said.

Production at the Nigerian venture has already begun and Dabur India is setting up the third plant in Dubai while the Nigerian plant will be expanded further.

Out of the Rs. 230 crore investment earmarked for 2004-06, the company will pump in Rs. 20-30 crores for setting up new plants.

With the change in logo, the company has embarked on a media blitzkrieg centred around `celebrate life' punchline. — PTI

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