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AAAI to expand scope of its awards

MANGALORE: The Advertising Agencies Association of India (AAAI) is planning to expand its annual AAAI awards programme to beyond the shores of India from 2005 onwards, its President, S. K. Swamy has said. The AAAI Awards seen as the `Oscar' by the Indian advertising industry and could include advertisers from Asia and Africa as well, he hinted. Mr. Swamy, also the Managing Director and Chief Executive Officer of R. K. Swamy BBDO, in an interview to The Hindu here on Wednesday said the Afro Asian awards as envisaged was aimed at achieving something culturally relevant to the region. The AAAI awards would be presented on December 3, he said.

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