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CII launches Brand Finale
CHENNAI: The Confederation of Indian Industry (CII) has launched Brand Finale, the annual `CII Brand of the Year' award. It aims to recognise the most powerful brand in the Indian market in the B2C space (business to consumer). Brand Finale, with a mandate to acknowledge superior branding strategies, is a neutral forum for brands to compete with one another for the `CII Brand of the Year' award, according to a CII release. Brands that wish to participate can obtain a free self-nomination application form from the website www.ciionline.org. The last date for receiving the entries is December 30, 2004.
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