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Tuesday, Dec 21, 2004

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Sun TV forms joint venture

By Our Special Correspondent

NEW DELHI, DEC. 20. Sun TV Private Limited (Sun TV) and Astro All Asia Networks (ASTRO) today entered into an agreement for establishment of a joint venture to "originate, aggregate and distribute television programming and channels'' to a global audience.

The agreement was signed in the presence of the Malaysian Prime Minister, Abdullah Ahmad Badawi, here. As part of the agreement, a Tamil language channel will be developed exclusively for distribution on the ASTRO Direct-to-Home satellite multi-channel television platform in Malaysia and other Southeast Asian markets.

Besides, a Bengali language channel will be developed for distribution in India, Southeast Asia and other markets within the Bengali diaspora.

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