The Hindu : Business : Solae forays into soya marketing

Online edition of India's National Newspaper
Wednesday, Dec 22, 2004

Business

Business

Solae forays into soya marketing

By Our Special Correspondent

NEW DELHI, DEC. 21. Solae, a joint venture company of Du Pont and Bunge Ltd, today announced its foray into direct soya protein consumer market in India as it gears itself to achieve its revenue target of $50 million in five years.

"With our new product `Soy Day' we would enter the Indian kitchens directly and surely capture up to 30 per cent of the one lakh tonne soya market here," Sanjeev K. Choudhary, company's Area director-South Asia and Country head-India, said at the launch media meet.

India was perhaps the only country which used soya bean as a culinary ingredient and the growing demand for soya makes India a major upcoming market and that was the reason for launching these products here, he said adding that Soy Day was the only complete plant protein, whose nutritional values could simply be compared to either milk or poultry.

Soy Day is at present being imported from Brazil but it would be manufactured here by 2006.

The product, priced at Rs. 15 a pack, would be available in three variants — flakes, chunks and granules — in Mumbai, Delhi and Bangalore initially.

Printer friendly page
Send this article to Friends by E-Mail

Business