Wednesday, Dec 22, 2004
Wednesday, Dec 22, 2004 |
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By Our Staff Reporter
The Vice President, Marketing, Bharti Tele-Ventures, Prtik Pota (left), with the Director Mobility, Bharti Cellular, Atul Binda, at a press conference in New Delhi on Tuesday. — Photo: Kamal Narang
NEW DELHI, DEC. 21. Focusing its attention towards youth, women and senior citizens, cellular service provider Airtel today unveiled its new market segmentation strategy by introducing new pre-paid and post-paid plans. The new plans offer lower call rates, more value-added services and attractive payment plans. Hoping that the new plan would add to its revenue and further increase its penetration in new segments of mobile users, the company said while "Friendz" pre-paid plan was focused at younger generation, the two new post-paid plans were for women and senior citizens with tailor-made features as per their specific requirements. According to Atul Bindal, Chief Marketing Officer and Director (Mobility), Bharti Cellular Ltd., the new offerings were being introduced in 20 circles. Mr. Bindal said "Friendz" pre-paid connection would attract those between 15-19 years of age that had several interesting features. Similarly, the "Ladies Special" plan was to allow more and more women to use mobile phones that had become a necessity today, said Mr. Bindal, adding that the new scheme would give them special discounts. The plan also offers women the option to club the monthly bills with that of their spouses. And for those who are above 60 years of age, Airtel has new post-paid plan, Seniors, where subscribers get discount on one STD number and one local Airtel number. Besides, subscribers of this plan would get special discounts for health check-ups and would have a facility to club bills with that of their children, Mr. Bindal added.
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