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`Sponsors, fans not dismayed by doping scandals'

NEW YORK, JAN. 18. The head of USA Track and Field thinks interest in athletics among sponsors and fans is strong despite recent doping scandals, which actually might have helped by leading to increased anti-doping efforts.

``I still can't say that we have a sport that is 100 per cent clean. I would be naive to say that. But I feel more confident than I would have been previously,'' Craig Masback said on Monday.

``The resolve of the sport to deal with this issue is stronger than ever.''

Masback said that 85 per cent of the sponsors he's spoken to over the past two years wanted to talk about drugs in his sport and the Olympics.

``For some, it may permanently colour the view, but for others, many have found it a very reassuring conversation,'' he said. `

`We have had individual donors to the USA Track and Field Foundation and other sponsors, who, rather than holding the drug situation against us, have told us they are interested in us because of our strong stance.'' — AP

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