The Hindu : New Delhi News : Nirula's now at IOC outlets

Online edition of India's National Newspaper
Sunday, Feb 06, 2005

New Delhi

New Delhi

Nirula's now at IOC outlets

By Our Staff Reporter

NEW DELHI, FEB. 5. Now, more than just re-fuelling your car at petrol stations, you can also take a look at the menu from one of Delhi's favourite fast food restaurants, Nirula's. Entering into a strategic alliance, Nirula's and Indian Oil Corporation have signed a Memorandum of Understanding for setting up a chain of fast food restaurants at IOC retail outlets across the nation in a phased manner.

As per the agreement, IOC will provide retail ready space at its outlets and Nirula's would operate the restaurants. Announcing the alliance, technical advisor, Nirula's, Vikas Attri said: "Under the agreement, Nirula's will set up Family Style restaurants and Express Stores with ice-cream parlours in IOC retail outlets across India in a phased manner. The first outlet proposed under this tie-up shall come up within the next two months at an IOC located in New Delhi''.

In the first phase, Nirula's has planned to open 5-10 outlets in the Capital region. It will then work towards setting up outlets on highways near Delhi, including NH-1, NH-2, NH-8 and NH-22. The third phase will cover the cities where Nirula's is already present or shall be present within the next six months.

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