Tuesday, Feb 08, 2005
Tuesday, Feb 08, 2005 |
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Bangalore
THE REPORTER'S job is also a learning experience that never really stops. A few weeks ago, many of us were learning all about the tsunami, how it happened and why it happened, and also spellings of the names of places in Tamil Nadu and Pondicherry. Business reporters, of course, have had to go into all details of a disputed Will concerning a branch of the Birlas and afterwards, the background information about the clash of will between the Ambani brothers. Now many of us are cramming into our heads as much information as possible about aviation and the names of all types of aircraft we never even knew existed. Plus a whole lot of aviation jargon which we have to translate into plain English. No wonder, some journalists at least, come out on top in corporate quiz events. They have a high "trivia quotient" if nothing else.
Do you have Dhivya or Ganesha? Sorry, ma'am, I only have Shakthi and Mallika. The following conversation was overheard at a neighbourhood mini-market. The names mentioned above refer not to people, but to various brands of ready "dosa/idli" mixes, now available in the market. The mixes have, in a quiet way, transformed the lives of busy couples in the city. A one-litre pack costs Rs. 20 and lasts a husband and wife roughly three breakfasts. This is extremely good value for money and gives them the added satisfaction of being able to make their dosas/idlis themselves, whichever way they want — less oil, no oil and so on. If social scientists care to examine the phenomenon, they will find that the makers of the ready mixes are, in a way, contributing to making people a little bit healthier. And, those who don't like multinational companies can feel happy too. The mixes — mostly products of small-scale industries — are also in their own small way, cutting into the profitability of the big companies that make breakfast cereals and cornflakes.
and Divya Sreedharan
K. Satyamurty and Divya Sreedharan
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